Idea generation can be used in strategy sessions in various ways. It can be used to find new ways of seeing how the business works and to answer complex managerial challenges such as restructuring an organization, coming up with a new business process, or codifying a system for making decisions. It can also be used in early-phase innovation projects to generate new ideas and solutions. Additionally, it can be used in off-site meetings to encourage free thinking and brainstorming without the constraints of the usual work environment.
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