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Stakeholder needs can be used to your advantage in several ways. Firstly, understanding their needs can help you tailor your solutions or products to meet those needs, thereby increasing their satisfaction and loyalty. Secondly, it can help you identify gaps in the market that you can fill. Thirdly, it can provide you with valuable insights into their preferences and behaviors, which can inform your marketing and sales strategies. Lastly, it can help you build stronger relationships with them, which can lead to more opportunities for collaboration and partnership.
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In almost all cases, stakeholder needs can constrain potential solutions. But rather than seeing that as a limitation, use it to your advantage as a way to narrow down the focus. Use this gap analysis graph to compare the stakeholder or client's current status, and where it aims to be in the future. (Slide 4)
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