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Some potential challenges in implementing technology into traditional sports equipment could include the cost of development and production, resistance from traditionalists, ensuring the technology does not interfere with the game's rules or play, and ensuring the durability and reliability of the technology in various playing conditions.
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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