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Some potential challenges of starting slow with a big idea could include the risk of being overtaken by competitors, the possibility of losing momentum and enthusiasm, and the difficulty of maintaining focus and direction over a longer period of time. Additionally, it may be challenging to secure funding or resources for a project that is progressing slowly, as investors and stakeholders may be looking for quicker returns.
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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