Readers might have several epiphanies when reading Selling the Invisible. They might realize the importance of customer service and relationships in sales, understand how to use customer complaints to improve a service and better position it, and learn how to more clearly define a service and its targeted customers. These insights could lead to significant 'aha' moments or even a genuine epiphany.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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