Market maturity or saturation in a region can limit its future growth potential. This is because when a market is mature or saturated, it means that most of the consumers who would be interested in a particular product or service are already using it. Therefore, there is less room for growth. This can be visualized on a data visualization chart like nested bubbles on a map, where the size of the bubble represents the size of the market and the color of the bubble represents the growth potential. A mature or saturated market would be represented by a large bubble with a color indicating low growth potential.
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Overlaying nested bubbles on a map can indicate changes in key metrics such as sales or customer growth across different markets and regions. An example would be to project the sales numbers for each market over time, where each circle's relative size provides immediate insight into performance changes. To help distill this information further, the color of each bubble translates into the percentage of change. In this case, even though the North American market is sizable, it's projected to grow the least in the next decade, possibly due to market maturity or saturation. On the other hand, despite the smaller market size of Africa, it shows much higher growth potential for the future.
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