Using voice assistants in marketing campaigns can have several implications. Firstly, it can significantly increase brand visibility and engagement, as seen in Burger King's campaign. It can also lead to a more personalized customer experience as voice assistants can provide tailored responses. However, there can be privacy concerns as these campaigns can be seen as intrusive. There's also a risk of backlash if the campaign is not well-received or if it's seen as exploiting the technology.
Convey your business message to the desired market effectively with an integrated marketing communic...
Download template