The brand marketing model presented in the book can be applied in various ways. For instance, businesses can use the 'Focus' element to narrow down their target audience and concentrate their efforts on a specific market segment. The 'Difference' element can be used to distinguish their products or services from competitors, creating a unique selling proposition. The 'Trend' element can help businesses stay ahead of market trends and adapt their strategies accordingly. Lastly, the 'Communications' element can guide businesses in effectively conveying their brand message to their target audience.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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