The strategies presented in Zag can be practically applied in various ways. For instance, businesses can use the focus strategy to narrow down their target market and concentrate their efforts on a specific group of customers. The difference strategy can be used to distinguish a company's products or services from those of its competitors. The trend strategy can be used to stay ahead of market trends and adapt to changes in consumer behavior. Lastly, the communications strategy can be used to effectively convey a company's brand message to its target audience.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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