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The strategies presented in Zag can be practically applied in various ways. For instance, businesses can use the focus strategy to narrow down their target market and concentrate their efforts on a specific group of customers. The difference strategy can be used to distinguish a company's products or services from those of its competitors. The trend strategy can be used to stay ahead of market trends and adapt to changes in consumer behavior. Lastly, the communications strategy can be used to effectively convey a company's brand message to its target audience.
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delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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