Viral strategies in the tech industry are often used to rapidly scale a product and acquire new users. For instance, companies like Uber and Tinder have successfully implemented viral strategies. Uber targeted early adopters in the tech industry by hosting tech events and offering free rides to first-time users. They also built viral features into their app, such as promo and referral codes, to accelerate word-of-mouth lead generation. Similarly, Tinder copied Facebook's strategy and targeted colleges, specifically by sponsoring parties where you had to download the app to get in. This encouraged users to promote the app to their friends, thereby increasing the user base and the likelihood of finding a match.
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies templat...
Download template