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Some real-world examples of successful channel innovations include Amazon's one-click buying and Prime subscription service, which minimized friction and cost for customers by making the purchasing process quick and easy, and providing free shipping for a yearly fee. Another example is Uber's app-based ride-hailing service, which eliminated the need for customers to physically hail a taxi or negotiate fares. These innovations not only improved the customer experience but also increased sales and brand exposure.
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A channel is the way that customers access products or services. Channel innovations are new ways to connect with customers that more effectively drive sales, enhance margins, or increase exposure and positive associations with the brand. Channel innovations ensure that users can buy what they want, when and how they want it, with minimal friction and cost and maximum delight. A channel innovation can also alleviate wasted time or effort via outsourcing sales through methods such as indirect distribution.
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Stop wasting your time on brainstorming sessions that only improve upon existing offerings marginally. Based on exhaustive case studies and research o...
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