The principles mentioned in the book have been applied in various real-world scenarios. For instance, Apple Inc. is known for its preparedness for sale, creating value for customers, and engaging them effectively. They ensure their products are of high quality and innovative, thus creating value. Their marketing strategies are designed to convince customers that their products are the best fit for them. Another example is Amazon, which has excelled in customer engagement and providing value through their vast product range and customer-centric services.
People will only do business with others once they know them, like them, and trust them. They will b...
View summary