What are some strategies for achieving critical mass in a new market created by technological innovation?

There are several strategies to achieve critical mass in a new market created by technological innovation. First, identify your target audience and tailor your product or service to meet their needs. Second, leverage network effects where the value of your product increases as more people use it. Third, partner with established businesses to gain access to their customer base. Fourth, invest in marketing and advertising to increase visibility. Lastly, provide excellent customer service to retain customers and attract new ones.

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Perhaps a big new opportunity has arisen because a technological innovation has created a new market or scrambled an existing one. The most frequent offensive reason for blitzscaling is to achieve a critical mass that confers a lasting competitive advantage. This is not the same as first-mover advantage—unless you are first to scale, being first to launch will not leave you as the dominant player.

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Blitzscaling

Blitzscaling is all about rapidly growing and scaling a business or product. Learn the techniques that digital companies like Google, Linkedin and Fac...

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