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Businesses can transform their products into experiences by understanding their customers' needs and wants. They can create an emotional connection with their customers through storytelling and personalization. They can also use technology to enhance the customer experience. For example, they can use augmented reality or virtual reality to create immersive experiences. Additionally, they can offer exceptional customer service to make their customers feel valued and appreciated.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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The Experience Economy isn't just about adding value; it's about transformation. The example of how the Rawlings company transformed baseball is a good way for readers to understand this game-changing concept. For a company that is the exclusive baseball manufacturer to the Major Leagues, the thought of improving upon a seemingly perfect product seems like a waste of time. But Rawlings realized that most of its customers aren't Major League players, they are people who enjoy baseball and a good game of catch.
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