Some strategies to add or subtract elements from your brand to make it more effective include understanding your brand's origin and purpose, having a clear vision for your brand, identifying trends that your business can ride on, understanding your brand's competitive landscape, identifying what makes your brand unique, and knowing when to add or subtract elements from your brand. It's also important to identify and engage with your brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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