Some strategies to add or subtract elements in your brand include understanding your brand's origin, purpose, and vision. It's important to know what current or future trends your business is riding and who your top competitors are. You should also identify what makes your business unique and find ways to enhance these elements. On the other hand, if there are elements that are not contributing to your brand's success, it may be beneficial to subtract or minimize these. Lastly, knowing who your brand loyalists are and finding ways for them to contribute can also be a useful strategy.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary