Some strategies to clearly define your brand vision include understanding your business's origin and credibility, being able to succinctly state your purpose, knowing your brand vision and being able to paint a clear picture of your business's future. It's also important to understand the current or future trends your business is riding, know your top competitors, and understand what makes your business unique. Additionally, knowing when to add or subtract elements from your brand and identifying your brand loyalists can also help in defining your brand vision.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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