Some strategies to encourage organizational buy-in for innovation include: creating a culture of innovation where new ideas are encouraged and rewarded; involving all levels of the organization in the innovation process; providing training and resources to support innovation; communicating the benefits of innovation to all stakeholders; and recognizing and celebrating successful innovations.
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Innovation is more than creativity; it is a process that is structured, with rules and best practices. This summary gives you some of the key takeaway...
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Innovative ideas are not just something new, they provide value and solve problems. It takes "buy-in" from an organization to support innovation. Understanding customer's needs are critical to design new products. Change requires analysis and testing just like any other experimental effort. Minimizing risks is possible with the right approach.