Some strategies to ensure that your business's purpose is clearly communicated to your target audience include: defining your business's origin and credibility, succinctly stating your purpose, having a clear vision for the future of your business, understanding the trends your business is riding, knowing your competitors, identifying what makes your business unique, knowing when to add or subtract elements from your business, and finding brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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