Some strategies to identify and engage with brand loyalists include creating a strong brand identity, understanding your brand's purpose and vision, and identifying the trends that will power your success. You should also know who your top competitors are and what makes your business unique. Additionally, it's important to know when to add or subtract elements from your brand. Finally, you should identify who is in your brand community and find ways for them to contribute.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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