Some strategies to improve service levels in a company include:
1. Regularly surveying and researching customer needs and expectations.
2. Ensuring that every department in the company understands that they play a role in marketing.
3. Continually reassessing and improving the services being offered based on customer feedback.
4. Treating customers as a valuable resource for defining and presenting the services.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
View summary