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Some strategies to maximize product potential include creating a strong value proposition that is valuable to customers, differentiated from alternatives, and substantiated as credible. It's also important to understand the customer value that your product or feature provides. Comparing your product or feature's value against rival products and rating them from low to high can help you discover where you out-compete them and highlight this as your differentiator.
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A strong value proposition should meet three qualities: valuable to customers, differentiated from alternatives, and substantiated as credible. (Slide 8) Canvas the customer value that your product or feature provides to maximize product potential. (Slide 7) Compare your product or feature's value against rival products, rate them from low to high, and discover where you out-compete them to highlight as your differentiator.(Slide 15)
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Make the most out of your brand, product, or new feature in addition to its inherent merit. A convincing value proposition not only meets customer exp...
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