Some strategies to shift the ego's focus from talking to doing include recognizing that talking is a form of procrastination, understanding that there is no substitute for hard work, and confronting any self-doubt that may be causing the avoidance of action. It's also helpful to set clear, achievable goals and to hold oneself accountable for meeting them.
This book explains how people tend to think that the world revolves around them. The "it's all about...
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