Some strategies to study and match trends with your business include understanding your business's origin and vision, identifying the current or future trends your business is riding, and studying these trends carefully to ensure they align with your business. It's also important to understand your competitive landscape, identify what makes your business unique, and know when to add or subtract elements from your business. Lastly, finding and engaging with your brand loyalists can also be a beneficial strategy.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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