Some strategies to tailor business models to a new nation's particularities include adapting to the voids in a country's product markets, its input markets, or both. However, it's important for companies to retain their core business propositions even as they adapt their business models. If they make shifts that are too radical, these firms will lose their advantages of global scale and global branding.
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To succeed, the scholars say, business models need to be tailored to each new nation's particularities. " may have to adapt to the voids in a country's product markets, its input markets, or both. But companies must retain their core business propositions even as they adapt their business models. If they make shifts that are too radical, these firms will lose their advantages of global scale and global branding," Khanna and Graham Walker write in their article for "Harvard Business Review" ("HBR").