There are numerous successful case studies of growth hacker marketing. Some of them include Dropbox, Airbnb, and Hotmail. Dropbox used a referral program, offering extra storage space for both the referrer and the referee. Airbnb leveraged Craigslist's user base to grow their own. Hotmail added a simple line at the end of every email sent through the service, promoting itself. These are just a few examples of how companies have used growth hacking techniques to achieve rapid growth.
Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid...
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