Some successful examples of car subscriptions include services offered by companies like Volvo, BMW, and Porsche. Volvo's 'Care by Volvo' service allows customers to choose a car online and have it delivered to their home. The subscription includes insurance, maintenance, and roadside assistance. BMW's 'Access by BMW' service offers a similar package, with the added benefit of being able to switch between different BMW models. Porsche's 'Porsche Passport' service offers a premium experience, with the ability to switch between different Porsche models at will.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
View summary