The book does not provide specific examples of the design process in action. However, it emphasizes that the design process is not just about creating innovative products or services. It's a process that can be applied to many areas in business and life, including processes, social issues, and policy making. Therefore, successful examples could be seen in the development of efficient business processes, resolution of social issues through innovative approaches, or creation of effective policies.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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