Some successful products that have effectively identified and served Underserved Needs include the Dollar Shave Club, which identified a need for affordable, high-quality razors delivered directly to consumers, and Netflix, which identified a need for a more convenient way to watch movies and TV shows. Other examples include Airbnb, which identified a need for more affordable and diverse lodging options, and Uber, which identified a need for a more convenient and efficient way to hail a ride.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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