Some techniques to brainstorm and identify the unique selling proposition of a business include understanding the origin and purpose of your business, having a clear vision of your brand, identifying the trends your business is riding, understanding your brand's competitive landscape, and defining what makes your business unique. It's also important to know when to add or subtract elements from your brand and to identify and engage with your brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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