Some tools and techniques for creating customer journey maps include: 1. Current State maps, which provide insights into the actions, thoughts, and emotions that customers currently experience when they interact with a brand. 2. Day in the Life maps, which provide insights into the actions, thoughts, and emotions your customers currently experience in all the activities in which they partake on a daily basis, whether or not they are related to your brand. 3. Future State maps, which visualize what you assume the actions, thoughts, and emotions your customers will be in the future when they interact with your brand. 4. Service Blueprint maps, which deal with the factors responsible for delivering customer experience, such as people, policies, tech, and processes.
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