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Some of the trends in defining the Value Proposition and Feature Set in today's market include a strong focus on customer needs and experiences. Companies are increasingly prioritizing the understanding of their customers' needs and designing their products to meet these needs in a unique and effective way. This is often achieved through innovative features that offer a better user experience than existing alternatives. Additionally, there is a growing trend towards personalization, with products being tailored to the individual needs and preferences of each customer.
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The third segment in the Product Market pyramid is Value Proposition. This is the set of specific customer needs that the product aims to address in ways better than the existing alternatives. This naturally leads to the fourth layer, the Feature Set. The Feature Set is the product features that are chosen to meet these customer needs. The topmost layer is the UX layer, which is the real-world product interface that customers will see and use.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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