There are several ways to encourage idea generation in a business setting. One method is through visualization, which can be done on whiteboards or butcher paper. This allows for brainstorming and the use of conceptual metaphors. Idea generation can also be encouraged in more informal settings such as off-sites, strategy sessions, and early-phase innovation projects. These settings allow for new ways of seeing how the business works and can help answer complex managerial challenges such as restructuring an organization, coming up with a new business process, or codifying a system for making decisions.
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