One way to identify current or future trends that a business can leverage is by understanding the business's origin and credibility. Knowing the purpose of the business in clear terms can also help in identifying trends. Having a clear vision of the future of the business is crucial. It's also important to understand what current or future wave the business is riding. This can be done by listing the trends that will power the business's success and studying each carefully to make sure they match the business. Understanding the business's brand landscape, including top competitors and their ranking, can also provide insights into trends. Finally, knowing when to add or subtract from the business's offerings based on trends can be beneficial.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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