Innovation within the Experience Economy can be achieved by focusing on transformation rather than just adding value. This involves understanding your customer base and tailoring your products or services to enhance their experience. For instance, a company could improve upon a seemingly perfect product by considering the needs and preferences of its broader customer base, not just its top-tier users. This could involve making the product more enjoyable or accessible for casual users. It's also important to continually seek feedback and adapt to changing customer expectations.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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