An integrated marketing communications toolbox can be used effectively by following these steps: First, develop a brand statement that summarizes who you are and how you serve your audiences. Second, identify your unique selling proposition (USP) to explain what makes you unique. Third, identify your business objectives which are the goals your company needs to hit to be successful. Lastly, develop customer personas to identify your target audience. These steps will help you to create a comprehensive and effective marketing strategy.
Convey your business message to the desired market effectively with an integrated marketing communic...
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