Being 'radically different' in a cluttered marketplace can have several benefits. It allows your business to stand out from the competition, making it more memorable and recognizable to consumers. This uniqueness can also create a strong brand identity, which can foster customer loyalty and advocacy. Furthermore, being different can allow your business to fill a niche in the market, meeting needs that other businesses are not. This can lead to increased market share and profitability.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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