Brand positioning offers several benefits for a sustainable business. It helps a brand to stand out from its competitors and become the first choice in the minds of consumers. This leads to a larger market share. Brands like Red Bull, Kleenex, Nike, and Adidas are prime examples of successful brand positioning. They are often the first brands that come to mind in their respective markets.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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