Testing a product with customers has several benefits. It allows for immediate feedback and understanding of the customer's needs and preferences. This can lead to improvements in the product, making it more likely to achieve product-market fit. It also reduces the risk of product failure after launch, as potential issues can be identified and addressed during the testing phase. Furthermore, it can lead to better customer satisfaction as customers feel their opinions are valued and considered.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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