Testing the waters with transformational innovation has several benefits. It allows companies to explore new technologies and markets, potentially leading to significant growth and competitive advantage. It also helps to diversify the company's portfolio, reducing reliance on existing products or services. Furthermore, it can stimulate creativity and innovation within the company, encouraging employees to think outside the box and come up with novel solutions.
Why do so many perfectly managed companies fail? Inspired by the seminal work of author Clayton Chri...
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