Venn Diagrams are beneficial for product comparison as they visually represent the similarities and differences between products. They can show which features are exclusive to each product and which features are shared. This can aid in differentiating your product or service from competitors, or in making a decision between two products to purchase.
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This could be used to compare products, either comparisons between your company's products… or between your company's products and those of a competitor. This can help you see how effective you are at differentiating your product or service. You might also use it to help decide between two products, such as a car, to purchase. The Venn Diagram can show which features are exclusive to each car and which features both cars have. In this example, the text that is normally within the diagram is listed outside it, so that it's easier to read and doesn't become too cluttered. (Slide 5)