Viewing everything a company does as marketing can have several benefits. It can help the company to maintain a consistent brand image across all its activities, which can increase brand recognition and loyalty. It can also ensure that all employees understand the company's goals and values, and how their work contributes to these. This can increase employee engagement and productivity. Furthermore, it can help the company to identify new opportunities for marketing and growth, as it encourages a holistic view of the company's operations.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
View summary