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The broader implications of Target's use of shopping data to understand customer habits are significant. It allows Target to create a detailed and accurate portrait of their customers, which can be used to predict future shopping habits and trends. This can lead to more effective marketing strategies, personalized shopping experiences, and ultimately, increased sales and customer loyalty. However, it also raises privacy concerns as customers' personal information is being collected and analyzed.
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Target puts a lot of effort into collecting shopping data by using credit cards, frequent shopper cards, and their loyalty programs. The data they collect from these sources is combined with other data such as age, location, ethnicity, etc. This collective data creates a detailed and accurate portrait of customers. This portrait lets Target take advantage of habits.
Asked on the following book summary:
Using examples of how habits impact daily life and business, The Power of Habit explains why people do the things they do. With an understanding of ho...
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