Designers face several challenges when incorporating principles of psychology and cognitive science in their designs. First, understanding and applying these principles require a deep knowledge of these complex fields, which can be difficult to acquire. Second, there is often a gap between theory and practice, making it challenging to translate these principles into practical design solutions. Third, these principles can sometimes conflict with other design considerations, such as aesthetics or cost. Finally, measuring the effectiveness of these principles in improving design outcomes can be challenging.
How do designers improve their products to work around flaws in human logic? In The Design of Everyd...
View summary