Question

What are the components of the strategic triangle (3C's)?

The strategic triangle, also known as the 3C's, is a business model which focuses on three key elements for success: the Customer, the Company, and the Competitor. The model suggests that a business must focus on the customer to understand their needs and wants, understand the company's own capabilities and limitations, and also understand the competitor to differentiate and create a competitive advantage.

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Use this slide for Value-Based Management (VBM) – the management philosophy and approach that allows and supports maximum value creation in businesses, normally the maximization of shareholder value. The strategic triangle (3C's) allows you to establish the competitive position of the venture. It's based on the idea that competitive advantage is defined by the ability to deliver better value to customers at a lower price than competitors.

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