A crowded marketplace, also referred to as a red ocean, can have several negative impacts on a company's growth. It can lead to intense competition, causing companies to fight for incremental competitive advantage and market share. This often results in price wars, which can shrink profits. The crowded marketplace can also inhibit value innovation, as companies are more focused on outdoing competitors than on creating new value. This environment can limit profit margins and prevent sustainable, profitable growth.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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