Not deepening investments during the emergence stage could lead to missed opportunities. As the industry begins to understand how the inflection may change things, this is the time to invest more to generate multiple future options. If investments are not deepened at this stage, it could result in a lack of preparedness for the changes that are about to occur, potentially leading to decline when the inflection happens and its implications become clear.
How can you foresee new growth opportunities and take advantage of the next inflection point? Distil...
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