The customer benefits of a subscription-based model include predictable pricing, access to continuous service, and often, a more personalized experience. Customers can also benefit from the flexibility of subscription models, which often allow them to use a service as much or as little as they need without having to make a large upfront investment.

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How can your company take advantage of the subscription-based model, the most dynamic growth sector of the economy? describes how companies from software-as-a-service to auto manufacturers, music providers to construction equipment manufacturers, are turning customers into subscribers by teasing out the service-level agreement that sits behind the product.

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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...

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