What are the different stages of a sales funnel?

The different stages of a sales funnel typically include awareness, interest, decision, and action. In the awareness stage, potential customers become aware of the solution you offer. In the interest stage, they show interest in your product or service and want to learn more. In the decision stage, they're ready to make a decision and are considering your offer among others. In the action stage, they finally make a purchase.

Asked on the following presentation:

Sales Funnel

How can you effectively convert visitors into loyal customers? Populate our Sales Funnel slides to analyze the beginning to end of the customer journe...

Get 5 out of 15 slides

Microsoft PowerPoint

Apple Keynote

Google Slides

Not for commercial use

Or, start for free ⬇️

Download and customize this and hundreds of business presentation templates for free

presentation Preview

Question was asked on:

Gusten Sun, founder and CEO of Freedom Funnels, explained the sales funnel to Entrepreneur saying: "To give you a practical example... let's say you're a movie buff, but you want to stop spending so much money at the theaters. You do a quick Google search and find an online movie streaming service that offers a free 30-day trial. You sign up, watch movies for free for a month and afterward they ask you if you want to continue watching unlimited movies from the comfort of your home. You say yes and pay. That's an example of a successful funnel, and that's the concept of providing value first in order to build relationships and turn browsers into customers…Oh, and you may have guessed: That's the sales funnel of Netflix."

Questions and answers

What are some metrics to measure the success of a sales funnel?

View answer

Some metrics to measure the success of a sales funnel include conversion rates at each stage of the funnel, customer acquisition cost, customer lifetime value, churn rate, and sales cycle length. It's also important to track the number of new leads entering the funnel and the number of leads that become customers.

How can a sales funnel help in reducing customer acquisition costs?

View answer

A sales funnel can help in reducing customer acquisition costs by effectively guiding potential customers through a process that starts with awareness and interest, and ends with a purchase. This process is designed to provide value first, build relationships, and then convert browsers into customers. By doing so, it increases the chances of conversion and reduces the amount of resources spent on acquiring each customer.

View all questions

Ask another question