Relying on quick shiny ideas in business can lead to short-term success but may not provide a solid foundation for long-term growth. These ideas often dissolve quickly, leaving the business without a sustainable strategy. They may also lead to ineffective brainstorming and poor customer service in the long run.

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Bay writes: "Elegance in business is about seeking simplicity out of complexity, long-lasting foundations for success rather than short-term stop gaps, incredible customer service for the long term rather quick shiny idea that dissolves within a week, real inspiration instead of ineffective 'brainstorms in a darkened room'."

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